House of Rituals
House of Rituals is a 360-degree shopping experience where guests are immersed in the luxurious world of Rituals—all under one roof.
- Engineering
- Production
- Implementation
Rituals’ first flagship store, House of Rituals, is located in the beautiful Afrikahuis on Spui, just a stone’s throw from Kalverstraat. We were commissioned to design the interior of this five-story concept store, which spans a total of 2,700 square meters.
At a time when we’re buying more and more online, the new House of Rituals department store is all about the brand experience—and that can only be fully appreciated in person. From the very start of the collaboration, our passionate craftsmen, so to speak, stepped into the shoes of Rituals, allowing us to create furniture in line with the desired rituals. For example, we handled the technical implementation for The Talisman Collection: a luxury perfume bar where guests can choose their own scent, perfume bottle, and amulet.
“We are extremely proud of this collaborative achievement: a unique retail concept in a unique location with a unique interior.”
Related references
Do you have a question, or would you like to know how we can help you with interior design? Please contact us.
