MotoPort Den Bosch

The showroom is located on the first floor, above the area where motorcycles are sold. As soon as a customer enters this floor, an illuminated display immediately draws their attention to the back wall. The gateway that customers must first pass through is inspired by the gate at the Assen racetrack. Helmets and suits belonging to legendary racers are displayed beneath and next to the gate. We’ve also incorporated smart wayfinding markings on the floor to guide customers smoothly through the sales area.

Presentation of helmets, gloves, and more

The helmets are beautifully displayed on the back wall to the left and right of the illuminated visual. Customers who want more information about a specific helmet walk with the sales advisor to one of the two counters positioned in front of these walls. Next to the glove display is a test handlebar where customers can try on the gloves of their choice. To allow customers to try on motorcycle suits, we have created spacious fitting rooms that extend all the way to the ceiling. In addition, we have created a spacious checkout area with an extra counter for helmet service. Here, there is space for text and explanations about installing communication systems in the helmet, so that motorcyclists can get on their bikes and ride away with confidence after their purchase.